Google Cloud Research Suggests Early Agentic AI Adopters See Higher ROI
Google Cloud has launched its second annual ROI of AI study, discovering that 52% of enterprise organizations now deploy AI brokers in manufacturing environments. The great survey of three,466 senior leaders throughout 24 nations highlights the emergence of a definite group of “agentic AI early adopters” who’re attaining measurably increased returns on their AI investments.
The research, performed by Google Cloud and Nationwide Analysis Group between April and June 2025, surveyed executives from enterprises with over $10 million in annual income and current generative AI deployments. Outcomes point out that AI brokers — specialised giant language fashions able to independently planning, reasoning, and performing duties — are quickly turning into integral to enterprise operations throughout industries.
Early Adopters See Vital ROI Benefit
The analysis identifies a cohort of “agentic AI early adopters” representing 13% of surveyed organizations. These corporations allocate at the least 50% of their future AI budgets to AI brokers and have embedded a number of brokers throughout their operations. The outcomes present a transparent efficiency benefit: 88% of early adopters report seeing ROI from generative AI on at the least one use case, in comparison with 74% throughout all organizations surveyed.
“This yr’s analysis reveals we’re coming into the subsequent chapter of the AI wave. The dialog has moved from ‘if’ to ‘how briskly,’ and the brand new differentiator is agentic AI,” said Oliver Parker, vp of World Generative AI Go-To-Market at Google Cloud. “Early adopters of brokers aren’t simply automating duties; they’re additionally redesigning core enterprise processes.”
The efficiency hole extends throughout particular use circumstances:
| Use Case | Early Adopter ROI Price | General Common ROI Price |
|---|---|---|
| Buyer Service and Expertise | 43% | 36% |
| Advertising and marketing Effectiveness | 41% | 33% |
| Safety Operations | 40% | 30% |
| Software program Growth | 37% | 27% |
Agent Deployment Scales Quickly Throughout Industries
The research reveals widespread AI agent adoption, with 39% of organizations reporting greater than 10 AI brokers deployed in manufacturing. Cross-industry functions heart on customer support and expertise (49%), advertising and marketing (46%), safety operations and cybersecurity (46%), and tech assist (45%).
Trade-specific patterns emerge within the knowledge:
- Monetary companies: Fraud administration and detection (43% adoption fee)
- Retail and client packaged items: High quality management functions (39%)
- Telecommunications: Community and gear configuration automation (39%)
Regional variations additionally floor in deployment priorities. European organizations lead with AI-enhanced tech assist, Japan-Asia Pacific executives focus totally on customer support functions, and Latin American corporations emphasize advertising and marketing use circumstances.
“We’re seeing organizations all over the world use agentic AI to sort out complicated industry-specific duties — from fraud detection in monetary companies to high quality management in retail,” mentioned Carrie Tharp, vp and head of Strategic Industries and Options at Google Cloud.
